doc in private practice venting steam....because life is more than just stethoscopes, syringes & getting woken up at unearthly hours.
Thursday, February 10, 2011
doctors in malaysia are prohibited from advertising their services in the mass media, in compliance with the Medicines (Advertisement & Sale) Act, 1956. however, private hospitals have some leeway, in that they may place entries in the Yellow Pages, informing the public their location & of services available but not publishing names of their doctors. presumably this is to maintain some degree of professionalism & prevent doctors from soliciting.
so, i was rather surprised to see these two adverts placed side-by-side in the papers when i was in s'pore last weekend....
they were just 2 of the numerous adverts placed that day. even the names of the doctors & their fees were included along with contact numbers. apparently, the S'pore Health Ministry lifted restrictions on advertisement in 2003 to compete for international clients who may have previously favoured malaysia or thailand. (read here)
should we follow suit & expose the public to a wider range of medical services & let them choose whom they wish to consult? i don't know. so far, the word-of-mouth method of recommendation seems to have worked out well. on the other hand, if advertising were allowed, there is also a possibility that some unscrupulous ones may try to outdo others with outrageous claims like being the best in KL, PJ & some say, seremban.
unlike the hilarious phua chu kang, this would be a tragedy, wouldn't it?